You will need to find, preferably, high PR backlinks if you want to compete on a serious level with search marketing and search engine optimization. There are many approaches to SEO, but we can say overall that people can be divided into two types. The first is those who value the highest quality and strict adherence to what Google wants, and those who give Google what they want but with looser standards. Marketers of all types, however, agree that it’s very beneficial to have high page rank backlinks. The higher the page rank, the more effective the link is, so it only makes sense to focus on this type. Even marketers who have automated systems for getting large numbers of links wouldn’t turn their backs on a chance to obtain a single quality link from a high PR site.

If you are inexperienced, then be careful about how you exchange links, and with whom, and never get involved with link farms. Google watches the quality of your links and it will only harm your site’s ranking if you aren’t careful from whom you get your backlinks. On the other hand, Google does seem to like it if you link to authority sites from your site. Your own promotional style, as well as the current PR of your site have to be considered in your backlinking approach. If your site already has high PR, or is an authority site, you’re better off not exchanging links with sites of lower PR than your own. There’s an often recommended tactic that gets you high PR quality backlinks, but which you should use carefully and ethically. You’ve probably heard of software that automatically creates many forum or social bookmarking profiles for the purpose of getting backlinks. If you are considerate on these sites by not overdoing your linking and creating thoughtful profiles, and even participating in the community, you can gain more than by doing this in a spammy way. This can be an effective way to build lots of quality backlinks, but make sure you use anchor text with well researched keywords. This will give you the best of both worlds: high PR backlinks with the right anchor text. Even better, choose sites that are in the same niche as your main site.

Another very good sources of backlinks come from privately owned networks that sell backlink packages from their network. But avoid confusing these backlinks with a lot of the crap that people sell for cheap. What we are referring to are individual sites selling very specific link spaces on other sites. We strongly suggest that you do not purchase these types of backlinks from these speciality sites. It is just that you stand a good chance of being busted by Google. Using these backlinks and getting busted will be the end of your rankings for that site. It is not worth the risk or the money to buy them. There’s no shortage of techniques for getting high PR backlinks when you start researching it. Outsourcing this task is always a possibility as well. Outsourcing, however, can be a little risky, especially if you’re not experienced with it, so make sure you do your research before jumping in.